With the key opinion leader's audience in mind, this KOL produced a video that the company rejected. He reluctantly proceeded with making another that the company would approve. The video was released and garnered negative comments from millions. The content was removed and replaced with the original video KOL had, and the fans loved it. True story, but the point is they redeemed their image, but the damage has been done. More importantly, the audience is not easily forgiving to everyone.
With prior influencer marketing success, it's easy to imagine how a few tweaks are supposed to enable your China expansion.
But will it really go the way you imagined?
Unfortunately, it's common for tech brands to commit a set of mistakes, leading them to miss out on China's $10 billion
KOL (Key Opinion Leaders) industry. Plenty of things could go wrong with your campaign, but how do you optimize your work with KOLs to prevent that from happening?
You ought to understand the subtleties of the Chinese tech ecosystem and culture.
Let's look at these dos and don'ts.