The KOL industry is booming in China. While it's a promising way to reach and engage your audience, it will be challenging for international companies unfamiliar with the Chinese market and its subtleties.
Confusion can be paralyzing, but it doesn't have to stop there; an incredible turnaround for a successful market entry sets up a solid KOL marketing system.
The first step is to define what each of the five critical elements is for your brand. 92%
of consumers trust brand recommendations from friends, relatives, or their research online, including KOLs.
KOL marketing is just a part of your overall digital marketing strategy.
Working with a specialized PR team in China will help you fill the gaps for your KOL campaigns and beyond.
Learn more: Top 10 social apps not to miss for PR success in China
Looking to better understand how your tech or blockchain company can expand in China? Drop us a note